Toyota's president apologized Friday for the massive global recalls over sticking gas pedals as the auto maker scrambles to repair a damaged reputation and sliding sales.

But Akio Toyoda, appointed to the top job at Toyota Motor Corp. last June, said the company is still deciding what steps to take to fix brake problems in the popular Prius gas-electric hybrid.

Speaking at a hastily announced news conference that lasted an hour, a stern-looking Toyoda promised to beef up quality control.

“We are facing a crisis,” he said, publicly confronting the auto maker's safety problems for the first time since the global recalls were announced Jan. 21.

He said the company is setting up a special committee he would head himself. It would review internal checks, go over consumer complaints and listen to outside experts to come up with a solution to the widening quality problems.

“I offer my apologies for the worries,” he said. “Many customers are wondering whether their cars are OK.”